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i only found out about substack recently and have been wondering if i should start one.
back in the day i used to have quite a popular blog built on blogger and i actually built a second popular blog, in a totally different niche, dedicated to amazon selling.
I've often lamented the shift away from written content to ticktok and youtube etc, not just because of attention spans, but the barrier to entry being so high now , like i honestly don't have the time or interest in becoming a professional video editor etc
but writing costs basically nothing, apart from the time taken to sit and compose an article etc
I think it's harder to get traction these days than it used to be (you need to sell yourself harder), but I know a bunch of folks who have created substacks (or used Patreon/Wordpress's free newsletter options) just as a way to recreate blogging and keep their friends updated. As you note, it costs nothing.
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yeah, of course the thing these days is people's attention is divided between so many things. 12 years ago it is was basically blogs and that was it, with youtube still being neiche.
still, nice that there is still a place for people that like reading and written blog content
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