RedNote searches have shot up by 100% in the last 3 months in response to an impending TikTok ban in the US. The Chinese app, known natively as Xiaohongshu (Little Red Book), has over 300 million users.
Much like TikTok, RedNote allows users to post short-form video, and it also supports text and image-based posts. It has spent much of the last week at the top of the free download charts in the Apple Store in the US.
What is RedNote? RedNote is a Chinese competitor to TikTok (or Douyin, as the native version is known).
It has been described as a cross between TikTok and Instagram. There have also been comparisons to Pinterest, X and even Tripadvisor.
Major tags on posts (translated) include “new mom”, “skin protection party”, “house lover enthusiasts”, and “makeup lover party”. The “makeup sharing” tag has been used in almost 1 billion posts.
How many people use RedNote? Per the most recent estimate, approximately 300 million people use RedNote. That figure is now likely to be even higher. More than half a million new global users have signed up amid the threat of the US ban on TikTok.
RedNote users by age RedNote, much like TikTok, is favored by younger users. Just 8.2% of users are aged 45 or older.
The biggest age group on the app is 18-24. This slice of Gen Z makes up 39.21% of all RedNote users.
Who owns RedNote? Miranda Qu and Charlwin Mao founded RedNote in 2013. Qu is its current president, and Mao is the CEO. According to Forbes, Qu and Mao each own an estimated 10% of RedNote.
In brief US Tok-Tok users are evidently searching for an alternative. Whether or not Tik-Tok gets a ban, RedNote seems to be an emerging social media brand.