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For sure. That's the cultural shift I am referring to. The fiat influence is strong. People don't want to pay for content they'd rather spend their attention than share value for value. It model hasn't failed but online (which is still new and evolving) we need a cultural shift.
That said, as I said it does work for some people. No Agenda is great example. Most content creators do NOT do what they do. Most prioritize the ad model.