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99% of video content would be of greater value as a short blog post, tweet or comment. The move towards longer and longer videos to optimize ad revenue is destructive of peoples valuable time. I watch a lot of content at 1.5x+ just to try to get through what traditionally I could do reading fast.
Contrast with Joes content, which is brief, to the point, insightful and fun. I've grown to be a fan of Kratters content recently too, because he also is succinct and does not waste our time with filler.
More content producers could add more value by considering the temporal density of information.