You enroll like fifty people into it per year, hire a handful of hackers / teachers to help them, and give them an education with some kind of public service component.

Probably wouldn't be hard to get some super seasoned btc devs / general software types to come in and mentor the students, teach classes, take them as apprentices, etc. You turn it into the Chaincode of the South, give people a free and picturesque place to stay, etc. Play matchmaker w/ btc-centric companies in the North, etc.