It is also the whole reason that the progressive/lefty/Marxist/socialist/communist/murderers hijack the language to bend it to their meanings. This really reminds me of what Eric Blair warned us about language manipulation. They are channeling our thoughts because the language has been altered, which in turn, alters our perceptions. Bernays also did this and his disciples are continuing at it on the internet, though pathways like Google, Facebook and etc.