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Awesome blog on why pebble failed the first time:

The underlying problem was that we shifted from making something we knew people wanted, to making an ill-defined product that we hoped people wanted.

The lesson I took from it is that trying to reach a wider audience by changing your product often means diluting your value.

I tweeted at the time that there’s still a market for the original pebble. I’m glad Migicovsky is the one making it.

Great piece, and sadly a too-common story of tech failures. "Growth" is as much a threat as anything to niche tech companies.

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that was a very interesting read

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