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I have a few well-educated and extremely smart friends, some of them with very comfortable material lives. They are intellectually curious... until you mention Bitcoin. 😅
My theory is, to embrace Bitcoin you need to be lucid about the role governments play in the problem that Bitcoin tries to solve.
I suspect that most people intuitively get it, but because they depend -- directly or indirectly -- on the government (for their salary, juicy contracts, protection of property, health care etc), they will instinctively view Bitcoin as an existential threat. This will only change once they understand how Bitcoin can provide a much better alternative.
It's like people understanding the moral issues of slavery but hiding behind the fact it has always existed, and also because they are genuinely worried about who's going to pick the cotton if we free all slaves.