Apple's services division, which includes Apple Pay, Apple Music, Apple TV+ and the App Store - among others - reached an all-time revenue high in the first quarter of fiscal year 2025. Apple’s quarterly services revenue climbed to $26.3 billion in the three months ended December 28, up from $12.7 billion five years ago. Thanks to an installed base of more than 2.3 billion active devices and constant investment in new service offerings over the past decade, Apple now has more than one billion paid subscriptions and is on track to reach $100 billion in services revenue this year.