Ekasi is doing a good job. In one of his interventions at Adopting Bitcoin in Africa, they mentioned an element that has made us think.

They suggested that instead of giving a sermon on what Bitcoin is to merchants, we should listen to them to find out their needs and thus help them with the appropriate tools.

Sometimes we forget that Bitcoin as libertarian money is not imposed, it is proposed. We are not here to win, we are here to convince and help. It is true that the massive adoption of Bitcoin benefits us all, but people have their right. What we do not stop asking from time to time is "do you accept Bitcoin?"