I have no qualms sending people to a custodian like River or an ETF depending on their goals, and do that often. I'd rather that than have them lose what they've bought. I've never recommended a HWW, I have several in a foot locker that have been given to me at conferences etc and don't think I've even unboxed any of them.

Bitcoin to me is about ending central banks and the societal issues that come from it, that's different than rampant holier than though virtue signaling about ending all financial services entirely. Self-custodial optionality is the real virtue pillar to keep things in check, and that doesn't make self-custody a must for absolutely everyone.

My goal with Lightning.Pub is to bring those custodial relationships closest to home as possible, using the velocity of means-of-exchange to incentivize that.