I used to think a lot about this when I was making videos specifically for TikTok. People usually swipe away from your video in 3 seconds if they're not interested. So I would spend a lot of time thinking about a baiting question. e.g.

"What do we use everyday but have no idea how it really works? Money." "Imagine a world with no clocks but one timekeeper who tells you the time everyday. The catch is, time isn't measured in consistent seconds but randomly changes based on what the timekeeper thinks is best from their point of view... This is the world we live in, not with time but with money."

I love making these types of videos and it got a lot of traction, but I found the 1 minute time limit + having to explain Bitcoin concepts from fundamentals over and over again without digging deeper too much of a constraint on my own learning and development of understanding of Bitcoin. Eventually my videos became longer and more geared towards folks on the cusp of being orange pilled but haven't developed a full conviction in Bitcoin yet. But my content will keep evolving and hopefully I can balance accessibility, depth and entertainment in future videos!