Simplicity and service.

We're very opinionated about what features and processes we build into our software since our primary motivation is to eliminate points of failure and prevent pitfalls / footguns.

On the service side, we're expanding beyond merely providing consultation services for managing your keys, but also now for our Private Clients we're helping harden other aspects of their lives such as privacy, cybersecurity of computing devices, operational security, etc. Because all of those things can ultimate affect the security of your assets.