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To me the big news here isn't that it's about server chips but more that they're going to take on full on chip design at all
Arstechnica only briefly mentions it at the end
Under Haas, who became chief executive in 2022, Arm’s business model began to evolve, with a focus on driving higher royalties from customers as the company designs more of the building blocks needed to make a chip.
Going a step further by building and selling its own complete chip is a bold move by Haas
idk why. Maybe because the word "server" makes investors salivate. Or maybe because to normies the difference between specifications, ip on building blocks and chip design are only fugazi. Idk