Unfortunately, "powerful forces were at work to hoodwink the world’s environmentally-minded through a seemingly orchestrated misinformation campaign." applies to most of the high profile "environmental" efforts right now.

The largest easiest feasible gains would come from rich westerners reducing their consumption of industrial animal products, but that isn't going to help with fundraising. It's also not as scary when there are meaningful actions that each person can take and the current iteration of the environmental movement runs on fear.