Of course. People want to get paid in sats, not spend them. Because they want to have more corn, not less.

Buyer adoption will come when people have no more toxic fiat to dump.

For example, when I have no more fiat income (which may happen in retirement, or before, if my fiat income sources are replaced with bitcoin paying ones), I will have to spend my sats, for lack of a worse thing to dispose of.

In the meantime I may also pay with sats for things for the buying of which I wish to remain anonymous.