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This article discusses the evolution of the internet's monetization methods, highlighting how the lack of a native digital currency led to the use of attention and credit (IOUs) as surrogates for money. The internet has two main monetization models: one based on user attention and data ("You are the product") and another based on subscriptions ("Subscription hell"), which requires control over transactions and doesn't allow for micro-payments.

Digital goods like images and text can’t have a market price because they can be reproduced infinitely at no cost. This creates a challenge in connecting price with value. The article argues that Bitcoin and value-enabled web protocols, like Podcasting 2.0 and Stacker News, offer solutions by introducing real money (Bitcoin) to the digital space, allowing for true value exchange.

The article emphasizes that while the current internet uses attention and credit as substitutes for money, Bitcoin solves these issues by providing digital, native money that eliminates counterparty risk and allows for infinite velocity. The future of the internet and its economic model lies in the value-enabled web, where money is used as it should be—without reliance on attention or central control.