Yes, they may like going to college, but is the satisfaction of going to college worth the debt and heartaches afterwards? In that case the intangibles on the books are, perhaps, not quite accounted for accurately. I also know that when you purchase something you think you are getting more value for the good than you are paying for it. However, there is also buyer’s remorse and the forever troubles with student loans because there is no way to bankrupt out of them. The risks have been totally f*cked up by the state and the colleges playing their games of fraud with the students. BTW, fraud vitiates or invalidates all contracts.