It is impossible to create 'something from nothing'... and that's exactly what the shipcoins are promising to do.

If it's issued by a company then it's a... token. There should be some restrictions/disclosures around that.

If it's a coin or token to 'represent' an issued currency or share of a stock... then it's a security.

And if it 'has' no issuer and is subsequently decentralized... then it's a commodity with utility in capital markets. (Which is what Bitcoin is, neutral and commodity-like.)