ZEROBONEZEROONEZERO FINGZ KNEE DID 4D A DRESS 2Z PRIES
0b1010 is binary for decimal 10, so
10 things needed for the address to see prize
They want you to pay for ten lessons, so I guess it's all marketing to get buyers, and the prize cannot be claimed without buying lessons. If so, I don't consider it a nice puzzle.
I was trying to decode the blue font with the bip39 word list. I saw the yellow morse code on the other side and thought I should probably be doing more productive stuff with my time.