The other day I spoke with the founders of CW&T, a design studio in New York, and they shared an interesting idea with me.
Most of their products are built of metal, and many are designed to be heirloom-quality products that can last a lifetime (or many lifetimes in some cases). This makes sense. Metals can last many generations, and their metal products are expected to do the same.
But they were concerned that the same philosophy doesn't apply for disposable things. Why do we all just accept that disposable products (pretty much all plastic products) are made from a material that will take many thousands of years to break down? Wouldn't it solve like 90% of our environmental problems if there was a better balance here?
Durable products should be made of durable materials, and disposable products should be made of disposable materials. Simple. No more massive landfills full of everlasting trash.
Instead, we create this weird ritual called "recycling" to create the perception (much of recycling still ends up in landfill) that we're somehow doing the world a service, yet there is a far simpler solution right at our fingertips.
Why don't we just ask manufacturers to state the intended lifespan of their products right on their package?
This would accomplish a few things:
- Manufacturers making disposable goods could be required to use disposable materials
- Consumers would know how long they could expect a product to last before they bought it
- If a product fails prematurely, consumers can go back to manufacturers or brands and ask for a refund