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The game has changed. Corporate treasuries are evolving, and public companies are now using convertible bonds to stack Bitcoin on their balance sheets. Once reserved for Wall Street’s elite, these are now available to all via ETFs. BMAX strategically focuses on entities like Strategy (MSTR), a prominent issuer of Bitcoin treasury convertible bonds. This focus allows the fund to leverage the burgeoning market dynamics where digital asset strategies intersect with traditional finance. 
I don't get it as usual but I'm a financial dunce.
Basically if you buy a share of this ETF you can participate in the financial engineering Microstrategy is doing but spread out amongst all the companies doing this “Bitcoin yield” strategy.
So every time one of these companies offer debt to buy bitcoin this company buys some and holds the bonds. And when you buy a share of their ETFs you have exposure to the price action on these debt instruments.
So instead of putting all of you eggs in the microstrategy bucket you can diversify not only by company but also by the bond maturity date they purchase.
You get all this at a fee of about 1% a year of course.
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