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This is one of github's cofounders, and the author of Pro Git, responding to other people's assessments of why github succeeded.
I can boil it down to exactly two reasons that happened to resonate with each other at the perfect frequency.
  1. GitHub started at the right time
  2. GitHub had good taste
Timing is everything. I remember when I first learned Git, and learned of GitHub. One, I had no idea of any alternatives to GitHub. Two, like many others new to them, I didn’t realize Git and GitHub weren’t just different names for the same thing.
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