How can user experience researchers make sure their voices are heard and their work is valued? By telling a good story. Gerry Duffy guides us through the thickets of research as storytelling by showing us how to recast an oft-maligned discipline as an opportunity to craft a convincing and exciting narrative.
A persuasive story pattern.
This type of structure aligns well with research results, and particularly results from usability tests. It provides evidence for “what is”—the problems that you’ve identified. And “what could be”—your recommendations on how to address them. And so on and so forth.