The newspapers that survived the digital conversion online married the two and leveraged both offerings each provided on the sales side. Innovation is great but when it’s not clear you go in two lines forward until they intersect. The hard truth is it’s never been easy to spin up my own shop online and now with the future of “agents” this will in theory make everything modular making things easier for consumers but harder to make a buck as Shopify, I think they’ll figure it out. It’s hard to lose when you have that much revenue and that many users.