Approximately 60 percent of general admission ticket buyers at this year’s festival opted to use Coachella’s payment plan system, which requires as little as $49.99 up front for tickets to the annual concert. The desert festival isn’t alone — Lollapalooza, Electric Daisy Carnival and Rolling Loud all sell the majority of their tickets using some kind of payment plan system.
“Festivals are now marketing a cheap down payment as their main call to action,” the source says. “The messaging is $20 down gets you in the door, or $50 down gets you started. It’s no longer about the artists, or the festival lifestyle — the message is, ‘You can afford this if you act today.’”The same source told Billboard it’s not uncommon for some fans to have four or five different festival payment plans hitting their accounts at one time. Typically, fans pay as little as $19.99 to get started on a payment plan that’s extended over a period of several months — three months generally for Coachella, since most buying happens after the lineup is announced, which until 2025 took place in early January.
Popular behavior, things like this, make me feel like an alien on Earth.