I just did a research early today before I saw this and I couldnt find much info apart from a few reviews and what is mentioned on their site .... I managed to idenfity on founder but not much info available online
I support the idea (in principle) but they may need to verify the mining capability and its promise as the ASIC is embedded in the device
it costs around $1150 with up to 14TH/s (im generally sceptical about things "up to")