This seems like a smart approach for building a new EV brand 10 years after the first gen EVs launched...

• Modular system with one simple frame
• Lean heavily into customization options
• Lean heavily into winning the low-cost market (the first point is a requirement to do so)

For me, the big unknowns right now are:

• How quickly can they scale up production? (they have Amazon backgrounds and funding, which makes me think they're serious... but scale is also very hard)
• How much does it cost with a 240 mile range? (i'd say 240 miles is the minimum viable range for an EV these days, the 150 base package will act more like a 100 mile EV in winter)