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Because the NBA doesn't understand the most basic elements of brand recognition.
Ufff! In the IPL and in Cricket generally the Jersey colour is fixed.
I remained confused for about a minute in this game.
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When I was a kid, the NBA understood the value of consistent jerseys.
I think they mostly do all of these alternative jerseys to sell more merch, but I hate it. I like to see the traditional jerseys and connect what I'm seeing to the rest of the team's history.
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I too don't like this for whatever reason they do.
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