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100 sats \ 0 replies \ @tedthizzy 16h \ on: Bitcoin has a Brand Problem bitcoin
Interesting article. There are quite a few statements used as assumptions I would disagree with including:
- s-curve doesn't factor in laggards (it does)
- consumers decide on narrative (partly)
- worsening associations & venn overlap (my personal experience is the opposite)
Read: Rogers' Diffusion of Innovation Theory & five attributes that effect adoption:
(1) relative advantage, (superior asset)
(2) compatibility, (improving rapidly)
(3) complexity, (easier for younger people)
(4) trialability, (how well bitcoin integrates or can be experimented with)
(5) observability (how obviously it helps you)
Despite disagreeing with much of the author's premise I do agree with the conclusion that appealing to mainstream audiences increases adoption but I think that IS happening organically.
One more controversial thought I've had on this S-Curve adoption topic is that perhaps for monetary technologies the Y-axis* shouldn't be percentage of world population but perhaps its percentage of net world asset value or something like that. Evolution doesn't distribute evenly and thats a difficult truth.