⏰"I didn't want to design a luxury item... I wanted to create a watch that would stand the test of time and accompany you in real life."

While brands were obsessed with doll-like jewelry, I was thinking of something else: a watch that would serve the student, the worker, the scientist... one that wouldn't break if dropped, that would give you more than just the time. That would give you confidence.

That's how the Cássio spirit was born: functional, resilient, accessible. A watch that told you the time, but also taught you how to arrive on time for your dreams. A companion that went on first dates, exams, offices, adventures.

We didn't need gold or diamonds. We just needed purpose. And that's why Cássio became timeless: because when something is useful, honest and made with vision... it stays with you.

Today, every Casio on a wrist is a statement: "I'm ready for whatever comes." Because a good watch doesn't make you wait... it pushes you to move.

"Cassio wasn't born to brag... it was born to be with you, without fail."

"Time is precious. It deserves a watch that respects it." 💡 ⌛

– Tadao Kashio