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Apple has revealed a $1.4 billion hit from tariffs, primarily due to its reliance on China, which now faces a 145% tariff. In response, Apple is shifting production of devices intended for the U.S. market to India and Vietnam to mitigate the impact.
The Consumer Technology Association warns that these tariffs could cost American consumers up to $123 billion annually, potentially resulting in $69 billion in overall economic losses. Experts suggest failing to diversify could drastically increase Apple product prices globally.
Experts suggest failing to diversify could drastically increase Apple product prices globally.
If there's a huge reduction in American demand, and supply curves are upward sloping, the rest of the world should receive cheaper Apple products.
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If U.S. demand crashes and supply is sticky or upward sloping, Apple has excess inventory. To clear it, prices elsewhere should drop. But in reality, Apple cuts production, controls pricing, and practices regional price discrimination. So cheaper iPhones abroad? Unlikely.
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Cutting production is part of the slope of supply curves.
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But adjusting output in response to price changes is what gives the supply curve its upward slope.
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I know. That's what I'm saying. They will respond to a leftward shift in the demand curve (loss of American demand from tariffs), by reducing output along their upward sloping supply curve, resulting in lower prices.
The only way to get prices to rise is with a shift in their supply curve and I'm not sure what the argument is for that.
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Right but the key is that the supply curve itself might shift too. Apple’s shift to India and Vietnam isn't frictionless new production costs, supply chain inefficiencies, and geopolitical risks can all raise marginal costs. That’s an upward supply shift, which can lead to higher prices globally, even with falling U.S. demand.