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This report explores Bitcoin trends using internal data from a random sample of 2,000 UK users who engaged in Bitcoin transactions in 2024, analysing demographic patterns and buying/selling behaviours throughout the year.
Key Findings:
  • 51% of customers have been transacting for 3+ years
  • 86% of transactions were buys
  • 51% have never sold Bitcoin
  • Lightning Network adoption is growing
  • 88% have bought Bitcoin more than once
  • Customers are not the typical young risk-takers
These numbers tell a different story than the headlines long term holders, repeat buyers, and growing Lightning use. Quiet conviction over hype.
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