WooCommerce is really good as well. Not as slick as Shopify but its free and has a massive plugin ecosystem. But the free with ads and upselling with WP gets old fast. Crazy how close the install base for the two are now.

Matt hasn't killed Wordpress yet, but not for lack of trying. I haven't checked in on that drama lately but my prediction is that he can't kill Wordpress. It will kill him first.