D'Souza's company is offering substantial financial incentives to athletes who will likely have to give up future opportunities to compete in most other international sporting events. Along with a $500,000 purse for each event ($250,000 to the first-place finisher), Enhanced Games will also provide appearance fees to athletes and bonuses for breaking records during the competition.

Enhanced Games has already signed its first $1 million check as a bonus for beating a world record. Wednesday's launch featured an hourlong documentary that showed Greek swimmer Kristian Gkolomeev setting a new world record in the 50-meter freestyle weeks after he began training with PEDs. Enhanced Games says that event, in Greensboro, North Carolina, was verified by USA Swimming officials in attendance. It was closed to the news media and the result could not be independently verified.