A collection of many fictional brands found in films, series and video games. It is structured according to the principles of brand design and aims to provide a comprehensive view of each fictional brand, framing them in their own fictional context and documenting their use and execution in the source work.

The Research section provides a summary of several chapters of the thesis and is intended to serve as an informative compendium for anyone interested in learning more about fictional branding.

The website was developed as part of a Master's thesis in Communication Design at Politecnico di Milano, titled Fictional Brand Design, a book that was once available for purchase.