MrBeast, the most watched YouTuber on Earth, is now in legal hot water after filming a branded Feastables giveaway video at sacred Mayan archaeological sites, including Chichén Itzá. Mexican authorities claim he violated a non commercial filming permit by promoting a snack brand and turning historical landmarks into a viral cash prize game.
His team says they had full permission and were showcasing Mexican culture positively. But the Mexican government has filed a lawsuit, demanding accountability for what they see as disrespectful commercialization of national heritage.
This sparks a larger question:
When global influencers visit ancient or sacred sites, where’s the line between content creation and cultural violation?
Is this government overreach or fair cultural defense?