Honestly? Customer service.

Remember when calling support lines meant talking to an actual human in your town/country and not yelling "REPRESENTATIVE!" into a phone tree or chatting with a confused bot halfway across the globe? Scaling up saved money for sure, but killed soul. Scale it back and suddenly you're not a ticket number, you're Mrs. X from Y Street again. It’s not nostalgic - yet, it’s just… humane.

Some things work better small. Like espresso shots. Or funerals. Or tech support. 😄