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@getuglycash found product–market fit through brutalist, brainroot design that speaks to Gen Z. Although being a traditional financial app, it breaks EVERY design rule with its anti-aesthetic - weird colors, chunky fonts, and DIY icons.
It makes spending money feel uncomfortable, which is exactly the point.
Genius.
UGLYCASH VS THE FINANCE ESTABLISHMENT
Most fintech apps (Bitcoin ones too!) chase “clean” design, cloning each other in Figma until the product loses its soul. —@pavlenex on X
Inspiring.