pull down to refresh

after a platform achieves customer lock-in, they degrade the product in different ways to monetize that product better.
I have never been convinced that this is the way that enshitification happens.
Instead, I believe that enshitification happens because there are teams of engineers and project managers employed by the business, who hired them to create the product quickly, in order to meet investor expectations, who (upon completing the product development) have to keep themselves busy.
They keep themselves busy, not by maintaining the tool, but by trying to meet KPI's established by leadership and the executive team. It's the process of "make-work" by individuals who don't need the product, but have to do something to the product, which results in the degradation of the quality of the functionality.
(( source: me... an engineer working on software teams with project managers for 10+ years))
Yeah, I think the phenomenon you identify is so true. Is there a name for this? Feature creep I guess? But the dynamics as a whole seems a lot more pernicious than simple feature creep.
reply
i mean... i prefer the term "make-work".
perhaps "over-employment"?
reply