Steak ‘n Shake is also saving significantly on processing fees. “Bitcoin is faster than credit cards, and when customers choose to pay in Bitcoin, we’re saving 50% in processing fees,” said Edwards. “That makes Bitcoin a win for the customer, a win for us, and a win for the Bitcoin community.”
I'm not sure I'd trust his math here, but it sounds nice:
According to Edwards, Bitcoin transactions are already outperforming expectations. “The day we launched Bitcoin, 1 out of every 500 bitcoin transactions in the world happened at Steak ‘n Shake,” he said.
BM didn't transcribe or report on it, but they're also accepting bitcoin for franchise fees. One of my high school girlfriend's parents managed a fast food chain and they regularly talked about licensing a franchise so I'm somewhat familiar with economics. We'll probably sooner have existing franchisees become bitcoiners, but I'd love to see existing bitcoiners become Steak ‘n Shake franchisees.