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Bitcoin cycles are predictable to some extent by its fundamentals, but the true "bull run" is a massive psychological phenomenon. Those who understand both aspects will be better positioned to navigate the volatility. Bitcoin in the company's safe? Watch out for that... Imagine that companies are like people, and their "safe" is where they keep their money. Lately, it's become fashionable for some companies to keep Bitcoin in that safe instead of just dollars. This has sparked a debate: is it a masterstroke or a trap?...

The Good (and the Masterstroke!) There are companies that are truly visionary. They see Bitcoin as "digital gold" and that, in the long run, it can be a great way to protect themselves from inflation and even make more money. For them, buying Bitcoin isn't a gimmick; it's a smart decision for the future. It's like investing in something they think will be big tomorrow. The Bad (and the Possible Trap!) But you also have to be careful. There are companies that, to be honest, aren't doing very well with their core business. And what they do is buy Bitcoin to attract attention and make their stock market rise. It's as if they're saying, "Look, we have Bitcoin, we're modern, and we're going to be rich!" The problem is that if the business doesn't really work, that bubble can burst, and investors can lose their money. It's like a passing illusion. My Conclusion: The key is the "real business." My opinion is that not everything is black and white. If a company has a solid, profitable business and also decides to hold Bitcoin as a smart part of its money, great! It's like a plus to something that's already doing well. But if a company only exists to buy Bitcoin and attract investors, without a real business that generates profits, that's when alarm bells ring. It's like a building without a foundation; no matter how beautiful it is on the outside, it can fall. So, for you as an investor, the lesson is simple: research the company's business thoroughly. If it's good at what it does and also has Bitcoin, great. If it only talks about Bitcoin to show off, beware! It's better to invest in companies with a solid business plan, not just a pile of Bitcoin in their "cashbox."

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