isn't advertising only as good as the quality of data linked to a real identity..? As people become more privacy conscious and careful with whom they share their data, won't this impact ad revenue models..? Seems the longterm solution to this is self hosting of the content you want to give away on a personal server and then use the V4V model where people can access it for free or stream sats as they stream the conent from your personal server. Guess if it was really popluar though, it might not handle the bandwidth. I don't know enough about this... What are your thoughts Jimmy..?