Few people really know, but today, there are already 223 entities, 124 of which are publicly traded companies, that have declared Bitcoin on their balance sheets. 🤯

In the last month alone, 19 new companies joined this group.

Most large companies use institutional custodians.

In other words, they delegate the safekeeping of their BTCs to third parties, as they would do with a bank safe.

But this solution has high costs and concentrated risks. After all, whoever holds the key... holds the Bitcoin.

And we're not talking about a few bitcoins.

If we add private companies and publicly traded companies, we are talking about more than 1.1 million coins.

In total, institutional/corporate adoption of bitcoin now holds over 3.39 million of the BTCs in circulation.

Several custodians are used, such as BitGo (Galaxy Digital, Fidelity Digital Assets, Anchorage Digital and NYDIG.

But Coinbase Custody is now the largest, having reported having $114 billion in assets under custody in 2024.

Strategy uses Coinbase, for example.

However, for the average individual, the best strategy remains self-custody.

With the right tools, anyone can keep their BTCs safe without relying on third parties.