I was thinking this through just last night. Unfortunately, I think it is flawed, but perhaps not fatally. I won't drag you through my whole train of thought, but generally speaking, the V4V model, in my mind, is a direct substitute for commercial advertisements.

People don't really like commercial ads, and some go so far as to pay a premium for a service to avoid them. The problem lies in cost of getting someone to switch to V4V from the traditional model. Right now, there are just too many steps.

Very, VERY few people have Lightning wallets and funded channels ready to go to make the switch. In order to get the masses to adopt, it has to be quick and painless. I just simply don't see the value of not needing to hit the "skip" button after 3 seconds on a video or listen to a short add before their music plays.

Some day, once we become hyperbitcoinized, we might be there. We are just really really really early for this model to really take off.

I'm not a hater. I love this platform, I love the concept, and I love Lightning. I'm just being real.