How did the concept become the solution to society’s most deeply entrenched problems?
On the first day of a required class for freshman design majors at Carnegie Mellon, a professor stood in front of a lecture hall of earnest, nervous undergraduates and asked, “Who here thinks that design can change the world?” Several hands shot up, including mine. After a few seconds of silence, he advanced to the next slide of his presentation: a poster by the designer Frank Chimero that read, "Design won’t save the world. Go volunteer at a soup kitchen, you pretentious fuck".