Hey Muteness!
  1. This depends on how quickly we can engineer the right incentives and see them get adopted by the userbase. Short answer is, 'as soon as we can'. Right now we're still unknown and trying to bootstrap initial engagement. But the faster we can get Reviewers earning meaningful sats from other users, the faster they'll see the ROI, and be willing to write reviews for smaller and smaller (and eventually zero, and then negative!) upfront amounts.
  2. I've spoken about content in another answer in the thread, but we want to be careful with it. It's not clear for example what value a review has for podcasts - do people want to see individual episodes reviewed, or an entire show?
I agree, sky is the limit though. The process is just to submit companies to us, and if we see a lot of submissions in a certain category we don't have, we'll basically add it in response to the demand
Thanks Julian
On point 2, which is in a way linked to point 1 (biz model) ... it all depends on what apollo is aiming for ... IMO there can be a fantastic opportunity to aim to BE THE "REAL PULSE" for anything Bitcoin related... this will get you as many users & BTC companies as you want and Apollo can be the go-to place for Bitcoiners seeking the TRUTH/real pulse
One you have enough traction (users/companies) then you can start charging companies .... but of course there is a lot of activity/partnerships/marketing etc.. that needs to take place before that
That is jut one idea (I have many more) and I'd be happy to discuss many ideas related to monetization and UX/UI recommendations ... when you feel like it DM me :)
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