Thanks Julian
On point 2, which is in a way linked to point 1 (biz model) ... it all depends on what apollo is aiming for ... IMO there can be a fantastic opportunity to aim to BE THE "REAL PULSE" for anything Bitcoin related... this will get you as many users & BTC companies as you want and Apollo can be the go-to place for Bitcoiners seeking the TRUTH/real pulse
One you have enough traction (users/companies) then you can start charging companies .... but of course there is a lot of activity/partnerships/marketing etc.. that needs to take place before that
That is jut one idea (I have many more) and I'd be happy to discuss many ideas related to monetization and UX/UI recommendations ... when you feel like it DM me :)