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yeah, my projection (after having talked to my friend about this for, I dunno, 20 hours) is that all these rewards programs will be eaten by bitcoin.
Just pure satsback is simpler and cleaner; the money is better. No point fucking around.
(of course, it'll mostly mean that they die, since they won't be profitable on bitcoin, given that their value comes from printing worth ledger entries and selling/giving/redeeming them for positive prices)