I have a same response as @thrown. I scrolled through the page, read all the bubbles, watched the video and still don't really know what it is.

Let's say I put video on Youtube, or write article on Ghost or Substack... how do I use this? Like do I include some script? Are you building extensions for existing systems? Or do I use your platform to host the videos for me? Is this a chrome extension?

A small suggestion: in the explanation make it clear whether you are talking to the creator or to the consumer in the different sections...